Our Story

Ροή has emerged following a life’s journey.

Back in 1975, when Assos was just a small fishing village, the family discovered there a real gem of the Ionian Sea. From one summer to the next, beautiful Assos became a second home. Naturally a desire emerged to create a space that captures and augments the beauty and warmth of Assos and its surroundings. A space for people to experience, a home away from home.

With a deep rooted appreciation for the local traditional architecture and working closely with renowned experts, Ροή was established in 2002; a delicate complex of building units and open spaces, artistically ‘woven’ together, in harmony with its built and natural environment.

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Inspired by the ceaseless motion of the sea, our vision for Ροή embodies the flow of life itself; cherishing moments, appreciating true beauty and valuing meaningful human contact.

We have been fortunate enough to be sharing our vision with guests from across the world for decades, helping create lasting memories and priceless moments, and plan to continue doing so for years to come!

“Τὰ πάντα ῥεῖ”, Ηράκλειτος
“Everything flows”, Heraclitus